Authentic Brand Essence & Story Coaching

For founders, creatives, and women building purpose-driven businesses who want their work to feel aligned, resonant, and unmistakably theirs.

Your business isn’t just a business…

It’s a message.
A story.
A spark.

But when you’re in it, it can be hard to articulate what makes it powerful, unique, and worth choosing.

You might know you have something special to offer… but your words aren’t landing. Or you feel scattered. Or you’re pivoting. Or your identity has evolved faster than your brand. Or you have all the ideas but you don’t know how they tie together.

This work helps you articulate what you already know — and craft a brand that feels true, confident, and alive.

And then we turn that clarity into messaging that actually works.

No jargon, no formulas, no "ideal avatar worksheets."

Just clarity and resonance.

Brand clarity meets deep coaching — not templates, not generic positioning, not hustle culture.

  • Who is this for?

    This is a fit if you're a:

    Founder or business owner

    Emerging coach or practitioner

    Creative or consultant

    Speaker, educator or thought leader

    Professional redefining your career direction

    Neurodivergent human whose brilliance doesn’t fit a neat box

    Especially if you're rebuilding your brand after burnout, a career pivot, identity evolution, or late-discovered neurodivergence.

  • What makes this different?

    I’m not just a business strategist and I’m not just a coach.

    This service blends:

    Brand + marketing strategy using 20+ years in go-to-market, positioning & comms experience

    Coaching methodology to draw answers out of you, not impose them

    Neurodivergent-informed process to support thinking styles that don’t map to linear business frameworks

    Hands-on messaging support powered by co-writing + AI-enhanced content

    You walk away with a brand that feels like you — and words you can actually use.

  • What do we work on?

    Depending on your stage, our work may include:

    Your value proposition and positioning

    Brand essence, purpose, and core narrative

    Messaging pillars + key language

    Visual/energetic identity clarity (not design, but direction)

    Target markets that feel aligned (not limiting)

    Web copy + strategic content outlines

    Pitch, bio, or speaking positioning

    Launch alignment + strategic direction

    We uncover the story.
    We shape the language.
    We build something coherent, confident, and compelling.

Book a Brand Clarity Call

Packages

Brand Essence Deep Dive

For early-stage clarity or business pivots.

  • 90-minute intensive + pre-session reflection

  • Core message identification

  • Brand story + value proposition

  • Clear next steps for expression

Great for founders at a crossroads.

Full Brand Story & Messaging Strategy

For businesses wanting their brand articulated end-to-end.

  • Three coaching/mapping sessions

  • Brand narrative + personality

  • Target market clarity

  • Messaging pillars + headlines

  • Tone & language guide

  • Website copy outline

  • AI-assisted draft messaging

Great for new brands or those re-emerging after burnout or identity shifts.

Start your brand journey

FAQs

  • Both — in the right order.
    First we clarify what feels true through coaching (you have the answers).
    Then we shape it into usable strategy through co-creation.

  • No, in fact this is exactly the type of question that this approach works really well with — we’ll explore that together without boxing you in.

  • No — but it is especially supportive if your brain resists traditional business frameworks or you’ve felt misundersto in past strategy spaces.

  • We co-write. You bring the truth; I help shape the language (with AI where useful).

If you're ready for a brand that feels like you — clear, confident, and compelling…

Book a brand clarity call